It is critical as it can boost sales and revenue direct to your company.
Here are 5 essential characteristics of the best user-friendly website.
- Mobile Compatibility
Most users are now using their mobile phones to search for products, services, and nearby stores. This has made mobile optimized websites a necessity. Always check how your website appears on mobile. If it needs tweaking, create a mobile version.
- Accessible to All Users
Everyone must be able to access your website including the blind, disabled or the elderly. Ensure that your website can be accessed easily by on-screen readers. You can use the 508 website accessibility guidelines.
- Well-Formatted Content
Make the content clear and easily understandable. This way they will easily know what you are selling, how you can help them or if you have what they need. Your font size, font style and even the length of your sentence can also make a huge impact.
- Fast Load Times
People are now more impatient. They do not want to wait for a website to load since they can easily find another one that serves the same purpose. Make sure that your website can loan in 5 seconds or less both in mobile and desktop.
- Browser Consistency
Your website must be compatible with the modern browsers. As browsers change, there may be some websites that will not be shown properly if it is not compatible with the browser. Your company site must be consistent across Chrome, Internet Explorer, Firefox, Safari, and Opera.
If you are unsure of how to do these, you can outsource your web development and have an expert do it for you.