Even a small business needs a user-friendly website to help their customers easily see what they want. Over the years, users have become more extremely demanding with functionality. With new remarkable web design and dev tools, landing on a so-so website which takes too long to load is too disappointing.
You need a user-friendly website to help your users find what they are looking for. Otherwise, they will just leave you for good. To keep your visitors and make them return (perhaps they can even suggest your company to other users), you need a user-friendly design. Here are some tips.
Build a Responsive or Mobile-First Navigation
Build a website that looks good and functions well even with mobile. Most people now access the internet with their smartphones, tablets or iPads. They do it anywhere as they are usually on the go. If your website does not look good on mobile, then your users will exit your site and you will not be able to convert them into customers.
Keep It Simple
Simplicity must come first when creating a design for your company website. Today’s users want simple and intuitive websites. Name each page appropriately and keep sub navigations to a minimum.
Make a Fast Loading Site
If your website load longer than 5 seconds, expect for your users to leave lighting fast. They do not have the patience to wait when they know that there are other faster websites to serve them. In this instance, you can choose to get an affordable search engine optimization to help you with the technical aspect especially on the loading speed of your site.
Visitors need to be encouraged. They might be on the verge of deciding to buy, but sometimes they need a nudge to do it. Make a clear inviting Call-to-Actions buttons that are easy to find and linked to the right page.
Make Content Easy to Understand
Make your content simple and concise. Your user must easily see what you are offering and how you can help them. Let them know that you understand their pain-points and you have a solution for them.
If you want certified User-Friendly Website, you can outsource a web development team with enough experience and necessary skills to build you the best website for you and your customers.