Even if you are a small business or a startup, you must make your website with the same point of view.
Understanding your target market and customers’ online behavior is the key to making a user-friendly website. It gives you the insight of what may work and which will be a flop. When creating and designing your website, you should make it too easy for users that they can easily find what they want or need. Easily navigated sites can make users stay longer, a complex website can drive them away for good.
How do you design a user-friendly website?
You must first do proper planning and testing. Most established companies already have a project flow specifically designed to eliminate usability issues. This is called wire-framing. It is like a blueprint or a pencil sketch of your website. It has no design elements or colors yet. You plan the design based on content, structure, flow, and functionality. This keeps your website consistently customer-oriented.
Web Accessibility is the practice of designing websites that are accessible and can be easily used by people with varying levels of ability. This means that even those with disabilities must also be able to enjoy the features on your site. Let’s say that you have videos on your website. It will be more useful if you integrate subtitles for those with hearing disabilities.
Help Your Customers
Address the pain of your customers. Make a design that specifically to solve a problem in a user-centric manner. However, do not to overdo it. When adding features to your website, weigh its necessities. You want to solve their problem, not add complexity.
If you want a professional website that has the necessary features and usability, you can easily outsource or hire savvy web developers with enough skills and experience.